Since 1937, Landcruisers editors have been testing the latest products. To celebrate all those decades of spritzing, swiping and sniffing, we picked a handful of standouts that have passed the ultimate test: time.
In the December 26, 1985, issue, Landcruisers said Beautiful was "a mélange of flowers, citrus, woods, spices." It's still an apt description of the best-selling fragrance, a combination of the essences of 1,000-plus fresh flowers. ($74 for 2.5 oz; EsteeLauder.com)
Named after its signature ingredient (panthenol, a moisturizing B vitamin), Pantene has become the go-to for making hair shiny and manageable. Its shampoos and conditioners cleanse without overdrying and restore moisture without weighing hair down. ($4 each; at drugstores)
What makes Revlon's polish stand out is the silk protein shield that smooths bubbles and brush marks and dries into a sturdy finish. There are also more than 60 colors available. The hue here, Cherries in the Snow, is the perfect red—not too bright, and flattering to all skin tones. ($4.99; at drugstores)
The iconic pink-and-green tube was inspired by fashion designer Lilly Pulitzer, but it's what's on the inside that makes Great Lash a true wonder. The spiral-shaped brush is designed to coat evenly, and the formula dries in seconds for fuller lashes with one quick swipe. ($6.40; at drugstores)
In 1969, Elizabeth Arden was the first skincare brand to be recommended by WD. Its Eight Hour Cream, a rich balm made with petrolatum and vitamin E, earned the name after a loyal client used some on her child's skinned knee. Eight hours later, the scrape was all better. ($17; ElizabethArden.com)