40+ Amazing Drugstore Beauty Finds Under $25

Better make room in your makeup bag. The perfect concealer, lip color, and mascara are here.

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Designed by Dana Tepper

Dermatologists, celebrity makeup artists, and beauty experts spill the game-changing products they've found on the cheap. Your hair, skin, eyes, lips—yep, your whole body—will thank you for picking these up.

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Face

The cleansers that clear your pores, moisturizers that give you a dewy glow, and concealers that even everything out. You'll walk around looking like you just returned from one of those fancy wellness retreats.

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cerave hydrating cleanser
J Muckle/Studio D
CeraVe Hydrating Cleanser

Some cleansers can dry out your skin, but this derm-recommended pick promises to keep it supple instead. "For facial cleansing, this is my go-to drugstore product," says Dr. Waldorf. "It's moisturizing—and you can use it with water or without, if you prefer a wipe-off cleanser."

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garnier nutritioniste detoxifying wet cleansing towelettes
J Muckle/Studio D
Garnier Nutritioniste Nutri-Pure Detoxifying Wet Cleansing Towelettes

When you need to wash your face but aren't around a sink, you'll want to have these on-hand. "They take makeup off very easily and gently," says Dr. Waldorf. "I use them at night when I'm tired and just want to wipe everything off. They're also great for travel and for the gym."

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aveeno positively radiant daily moisturizer
J Muckle/Studio D
Aveeno Active Naturals Positively Radiant Daily Moisturizer, SPF 30

Nothing says youth quite like . "This gentle lotion has soy to help reduce pigment as well as high SPF with UVA protection," says Dr. Waldorf.

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roc retinol correxion deep wrinkle serum
J Muckle/Studio D
Roc Retinol Correxion Deep Wrinkle Serum

This little concoction can help your skin bounce back from sun damage. "If you want to use a retinoid to fight UV damage, but your skin gets too dry with a prescription version, this serum is a nice alternative," explains Dr. Waldorf. "The formulation is concentrated, light, and easy to spread."

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olay regenerist eye regenerating cream and touch of concealer
J Muckle/Studio D
Olay Regenerist Eye Regenerating Cream + Touch of Concealer

"If you want to kill two birds with one stone, check out this eye cream," recommends , director of laser and cosmetic dermatology at New York City's Mount Sinai Medical Center and associate clinical professor of dermatology at Mount Sinai's medical school. "Aside from being anti-aging, the formulation contains a subtle concealer." Win, win!

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neutrogena tone correcting tinted moisture
J Muckle/Studio D
Neutrogena Tone Correcting Tinted Moisture SPF 30 from Ageless Intensives

This powerhouse product is a total timesaver. "The sheer tint, SPF, and anti-aging retinol and vitamin C mean you can essentially get away with one product in the morning instead of three," says Dr. Waldorf.

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Maybelline New York Instant Age Rewind Eraser Dark Circles Concealer

To fight wrinkles while concealing uneven skin, try this anti-aging Maybelline concealer. "It has a built-in applicator sponge, which feels so soft and almost therapeutic on skin—it's kind of addicting," says April Franzino, Beauty Director at Good Housekeeping. "A winner of the GH Beauty Lab's concealer test, it provides full coverage that stays put on problem spots like blemishes and redness, yet is creamy enough for delicate under eye areas, too."

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L'Oréal Paris Visible Lift Serum Absolute Concealer

If you just want to target under-eye circles, try this pick. "It's super light, but covers well, so you need less product to get the job done," explains celebrity makeup artist . "This is particularly good for the textured skin around the eye, where you can least afford cakiness. Also, the built-in brush makes for easy application."

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loreal paris true match makeup
J Muckle/Studio D
L'Oréal Paris True Match Super-Blendable Makeup SPF 17

This gem of a product will give you —and it comes in a ton of shades. "Whatever your skin tone, you'll find a match for it in this exceptionally extensive collection," says Buckle. "The liquids are particularly build-able and become part of your skin nicely."

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coty airspun loose face powder
J Muckle/Studio D
Coty Airspun Loose Face Powder

Keep your makeup in place all day long by dusting this pretty powder over your face with a . "It goes on incredibly evenly and easily; it's always been one of the best-textured translucent powders on the market," raves Buckle.

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Flower Glisten Up! Highlighter Chubby

Make your skin with this chubby highlighter from Flower, a.k.a. Drew Barrymore's beauty company. "I've always thought highlighter was one of the most overlooked makeup products, but also one of the most transformative — it instantly makes your face look glowy, refreshed, and even more sculpted," says Franzino. "This creamy shimmer stick, a 2015 GH Beauty Award winner, takes the guesswork out of highlighting by blending flawlessly—and comes in shades that flatter every skin tone."

Walmart.com, $9.98

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loreal paris true match blush
J Muckle/Studio D
L'Oréal Paris True Match Super-Blendable Blush

Keep your , not over-the-top or fake. "Very true to a natural flush, this blush really does simulate the look of blood flow through skin," says Buckle. "And it goes on sheer, so you can keep adding the color and run almost no risk of over-applying."

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Drugstore Makeup
Revlon Cream Blush

This cream blush gives your cheeks a smooth, blended flush without appearing too heavy, cake-y, or dense. (I like to apply it with a to add a naturally radiant color to my cheeks!)

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Lips

The right color can make you look instantly awake, make your skin look incredible—and even add a little edge to your step.

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Drugstore Makeup
Neutrogena MoistureSmooth Color Stick

If you want a simple lip color that feels great, try this ace Neutrogena stick. "A winner of the GH Beauty Lab's lip crayons test—and Seal holder—it's like a tinted lip balm in an easy-to-apply crayon that doesn't need sharpening," says Franzino. "I love the just-right, not-too-matte-or-glossy finish, and that it gives real color payoff without looking makeup-y."

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Drugstore Makeup
NYX Liquid Suede Cream Lipstick

"The uber-pigmented formula of this 2015 GH Beauty Award winner spreads well and stays put," says Cody Marick, assistant beauty editor at Good Housekeeping. For added precision, use a to apply it.

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Courtesy Revlon
Revlon ColorStay Soft & Smooth Lipcolor

Even the pros wear this lip color. "I use this on singers because it doesn't budge, even when their lips keep brushing the mike," explains Buckle. "And you know that if the color stays put on them, it'll stay put on you."

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wet n wild silk finish lipstick
J Muckle/Studio D
Wet 'n Wild Silk Finish Lipstick

If you want lip color that you can play up or down, "I use a lot of 549A Java, a neutral with a soft glow, and 514A Cherry Frost, a red that lets you go sheer or bold," Buckle says. "You can find a close substitute for any 'it' color you may like, and at worst, you're looking at a cheap learning experience."

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Eyes

Ah, makeup's favorite place to play. Here, explore , lengthening mascaras, bold liners, and the ultimate brow definers.

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Drugstore Makeup
Maybelline The Blushed Nudes Palette

With 12 colors ranging from subtle and sweet to dark and dramatic, this palette offers endless looks for your . (I'm a big fan of applying the blushing pinks to my lids for the daytime, then adding darker shades into my crease before going out at night.)


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revlon illuminance eye shadow
J Muckle/Studio D
Revlon Illuminance Crème Shadow

If your lids tend to get oily throughout the day, this is your perfect palette. "These set especially well, so they don't move around the way other cream shadows can," says Buckle. "Also, the pigment particles aren't too sparkly, just subtly gleaming."

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Drugstore Makeup
Pixi by Petra Endless Silky Eye Pen

"One of the creamiest, silkiest liners I've used," says Marick. "Plus, the color pay-off rivals that of most high-end liners—and it was a 2015 GH Beauty Award winner." Choose a color that contrasts with your irises to make 'em look more vibrant: Use a bronze-brown shade on blue eyes, purple color for green peepers, and turquoise on brown eyes.


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Maybelline New York Eye Studio Lasting Drama Gel Eyeliner

Gel liner can be a bit tricky until you get used to it, but it's so worth it to learn. "Super long-lasting, it requires no touch-ups," says Buckle. "Apply and you're done—unless you smudge it (immediately) for softness."

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maybelline new york lash discovery mascara
J Muckle/Studio D
Maybelline New York Lash Discovery Waterproof Mascara

Don't just think of length when it comes to mascara—thickening even your teensiest lashes makes your eyes look bigger, too. "This is great not only for lower lashes, but also for generally fine, thin, short lashes," says Buckle. "The tiny brush really grabs those hidden little ones and makes them all count."

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covergirl lashblast fusion mascara
J Muckle/Studio D
CoverGirl LashBlast Fusion Mascara

"I love the way it lays on: really thick and long and full, so there's no need for layering," explains Buckle. "Instead, you get the coverage right the first time." And if you've got a special event coming up, this will make your lashes go the extra mile.

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Drugstore Makeup
CoverGirl LashBlast Volume Mascara

Give yourself without ever picking up a tube of eyelash glue. "I try almost every mascara that comes on the market, but I always go back to my holy grail, the original orange tube of LashBlast—a GH Seal holder," says Franzino. "It makes lashes insanely huge, yet not clumpy and there's no annoying transfer."


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Drugstore Makeup
Soap & Glory Arch De Triumph Eyebrow Shaper & Highlight

Opt for this double-ended pencil to accentuate your brows, then steal my little to make your eyes look wider: I simply fill in my brows using quick, light strokes of the dark shade, then draw the highlighter under my brow bone and blend.

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L'Oréal Paris Brow Stylist Plumper

This find will have your in a snap. "I'm all about a tint-brush-gel hybrid for brows, and this one, a 2015 GH Beauty Award winner, hits the trifecta," says Franzino. "One swipe fills in spare spots, defines and shapes, and sets hairs in place."

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Body

The ultimate drugstores finds aren't just in your head—moisturize and bronze from head to toe.

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