Here's something you've probably never noticed: Most Target stores don't play background music. But that's all about to change.
While the company has avoided it for decades—believing it to be a distraction—they're introducing a soundtrack of more than 1,500 songs from the likes of Taylor Swift to Stevie Wonder to keep you in stores longer and hopefully revive their flagging sales in the process.
Back in 2011, Target tested out music in its Minnetonka Ridgedale location and both shoppers and employees gave the program a "thumbs up," .
Now that the company is ready to , they're planning on bringing music to all of them.
"It's all about activating all the senses while guests are in the store," Target spokesperson Kristy Welker told MPR News. "Guests enjoy it as part of the shopping experience. When we first started testing it and asking guests what they think, some of them even wondered if we had it there before."
While Target won't reveal if the new tunes has already helped with sales, market research shows that background music does influence how people shop.
One marking professor from Loyola University found in his research in the 1980s that slow tempo music made grocery store shoppers spend more time and money in stores. Classical music can convince people to buy more expensive wine and romantic music inspires people to spend more at flower shops, .
Walmart pulled Justin Bieber and Celine Dion songs from its playlist , but that wasn't because they affected sales. Their employees just got sick of hearing their songs repeatedly each day.
"What you're looking to do is make sure that the environment is a feel-good place is the kind of place where you want to spend more time," Kevin Perlmutter, Chief of Innovation at Man Made Music, told MPR News. "And hopefully the reason why you're there is represented by the music that's keeping you there."